So when I saw Dyson had a $500 toothbrush, I was excited. Finally, advertising that targets me! I love brushing my teeth, and I have more money than I know how to spend. Not because I’m particularly rich, but because most stuff doesn’t really appeal to me.

Like if I owned a helicopter it would just be a headache, because like imagine one day I get a call from the hangar saying the hangar is flooding and the water is rising and you need to move your helicopter. I’m thousands of miles away and need a helicopter pilot in the next 30 minutes, a new place to store it, was the maintenance even done will we even be able to take off on short notice and really I just am upset with myself because I made the poor decision to purchase a helicopter, and once I come back to reality I feel relieved that I don’t own a helicopter and this scenario will never happen to me.


I do however, by means of my birthday, own a Dyson CameraJet (pictured above). It broke within 30 seconds of the first brushing. None of the LEDs turn on anymore. I spent an hour investigating, finally opening the user removable battery compartment to find the Spearmint Dyson Low-foaming mouth rinse had leaked inside. And by how the toothbrush is designed, it’s clear the entire electronics compartment was flooded with the stuff.


Here’s the top comment on Reddit about this toothbrush. Apparently this is happening to everyone, “a potential for water seepage” they say. Dyson wants me to find the receipt and return it through some obtuse process that probably doesn’t work, dude it was a gift I just want my $500 toothbrush to work.

They claim they worked on it for 6 years, but it’s clear their QA Process doesn’t include putting any liquid in the device. It clearly should, ideally for all devices but at least for spot checks on some. It’s sad to see this. At comma, we put every comma four in a highly stressful environment for 16 hours, a superset of the state it’s in driving, while testing all peripherals: the camera, IMU, GPS, screen, etc… We have gotten the failure rate super low by doing this, and for the few that do fail it’s usually after a while.

There’s no excuse for a mature consumer electronics company to not design a procedure to fully test the functionality of each device before shipping. This shows some serious dysfunction at the company, and they should take this as a wake up call to fix their processes and issue a recall for the toothbrush.



Dyson, if you see this post, e-mail me when I can drop by the Dyson store in ifc mall Hong Kong and swap it for a new one. I don’t want a stupid process, I want a real technical explanation of the issue and a working fancy toothbrush.